Late Thursday, while unconfirmed reports spread regarding the Brown University gunman, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.
While CNN is certainly not a perfect news source, her words resonated for numerous observers. It remains one of the broadcasters where one can locate fact-based and generally trustworthy reporting – notably during breaking news situations like the one developing near a New Hampshire storage facility.
A Precarious Situation Amid a High-Stakes Battle
However the news network, now four and a half decades old, finds itself in a uncertain position as two giant media conglomerates vie for ownership of its parent company, Warner Bros Discovery.
No matter the result, the future of CNN has been drawn into a high-stakes game of corporate ownership, rather than as a question of what benefits the information-seeking public.
“Here is one more case of the fundamental flaws with origins in decades of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.
The debate about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a more important point.
“It is often framed as a financial tale with key players as the protagonists, but there is scant discussion of the common good,” Pickard explained.
The Additional Factor: Political Influence
The network's predicament is complicated by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his primary “fake news” adversary.
Recall the chants of “CNN sucks!” at Trump's rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.
Trump now asserts that CNN needs new ownership. This can be interpreted as ownership that will insulate him from criticism and scrutiny. That is part of why he appears to come down on the side of Paramount Skydance, which has made a hostile bid.
Trump has reason to like that bidder more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that venerable news network.
A Possibility of Continued Turmoil
It is important to note, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. That would be a welcome development to many at the network, but it’s hardly a secure position. That arrangement could pave the way for CNN for another sale. There is no finish line.
According to Timothy Wu, much of this is illegal, anyway. The well-known analyst of big tech’s dominance wrote recently that competition laws should prohibit both deals.
“Each proposed deal would be bad for the country, and both should be contested by regulators,” Wu argued.
The Core Issue and a Potential Solution
No matter the outcome with this particular battle, the underlying crisis endures.
“Our current system is a profoundly anti-democratic system, but we must resist learned helplessness,” Pickard emphasized. Policy decisions – from the 1930s and 1940s – helped to build this profit-obsessed monster, and new policy decisions can fix it.
Can reform occur in an era where the top communications regulator will not confirm that the agency is independent? Reform is a distant prospect now, but that doesn’t mean it will not happen in the future.
Initiatives that support independent news organizations, bolster local journalism, finance public media, and outlaw the consolidation of media power in a handful of hands are within reach – they are necessary for a robust democracy.
In the world of media ownership, size does not equal quality. And news organizations like CNN shouldn’t be tools in the newest merger game.